17.10.04

Musqiuto Repelling Shirts!

Talk about adapting to the conditions. Peter Kin presents 'IQ' Shirts for 9-5 Executives, that keep out not just Musquitos, but body odour, Coffee stains and heat.


Indian apparel companies have introduced a range of clothes for slogging nine to five executives, shirts and trousers that emanate perfume, repel mosquitos, keep you cool and remain spotless even when splashed with coffee.

The concept has been well received in grimy India where weather often dictates what you wear or don’t wear, company officials said. After a modest beginning when they were relegated to the “new arrivals” shelves, the “smart” or IQ (intelligent) clothes are beginning to get noticed.

In May, Peter Kin International, a Bangalore-based company, launched the first-of-its-kind “mosquito repellent” shirt. “The shirts are given a special wash treatment with a chemical that resists mosquitos,” Ram Purohit, company’s business head, told AFP. “It’s a very skin friendly chemical.”
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Other popular items in his wardrobe include “fragrance shirts” and the more common “anti-perspirants” starting at 700 rupees (15 dollars). “The fragrance shirts have really picked up given the hot and humid climate of India,” he said. “I can give you any fragrance from fresh lime to strawberry to chocolate.”

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